B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the… Read More

The B2B purchasing procedure can be prolonged and intricate, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win portion for services. By understanding and catering to the needs of the buyer throughout the journey, B2B online marketers can decrease sales cycle times and increase the chan… Read More